Bloomberg reports that, according to Ciroc's marketing director Marc Strachan, Diageo will soon release new flavors of the grape based vodka: coconut and red-berry.
Furthermore, they also revealed that 400,000 cases of Ciroc were sold for the year ending June 30. Compare this to 60,000 cases that sold for the six months ending on that same date in 2007. They would partner with Diddy in October of that year.
Thanks Theo.
Check out a commercial that ran this summer to promote Ciroc and Lemonade as the "official drink of Summer." It's titled "Beachside."
According to a press release (included below), Diddy and Ciroc are calling for companies to give their employees Fridays off this Summer. In promotion of this, they are offering a weekend getaway to the Hamptons, including airfare and transportation as part of their The CIROC Sophisticated Getaway Contest. You can enter by uploading a photo of yourself, celebrating Summer Fridays responsibly, to the mysummerfridays.com website. They also have a Facebook page.
The release promises video blogs from Diddy and tips on "The Art of Celebration" from Diddy and a team of experts.
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A new Ciroc commercial has been released, promoting the mix of Ciroc and lemonade (also known as the "Diddy") as the official drink of summer. Check it out below.
Marc Malkin at E! Online shares the clip below, a longer version of the new Ciroc/E! Drive Safe public service announcement, released at the end of May.
In the video clips below, Diddy shows you how to make a "Diddy" (Ciroc and lemonade) and an "O.G. Diddy" (Ciroc, lemonade and Welch's grape juice), with assistant David James on hand to mix.
On his Twitter, Diddy linked to this clip featuring the new PSA from Ciroc and E!
According to a press release, Shaun Bless, one third of the music production team The Souldiggaz, has stepped behind the mic to release "Ciroc (Bottles Pop)," a song inspired by the Diddy affiliated vodka. Listen to it below and download it.
Diddy's MySpace mentions the creation of a cirocstars Twitter account, which will be used for notifications about parties, contest and exclusive drink recipes.
They also promise some sort of weekly coverage of a "VIP Ciroc Stars Party where the most exclusive party-goers and celebs will be getting it right." One of the ways this will be done is through a Twitpic account. You can submit your own photos, as well, by e-mailing [email protected] and they may be featured.
In a pair of fun interviews with Vibe and BlackBook, Chester French mentioned Ciroc and how they got Diddy on their mixtape.
Trust me, I know. How did you get so many high-profile artists involved?
... When we called Diddy and were like, �Dude, we wrote a song about C�roc,� I think that was instantly appealing to him.
D.A.: For drinks, nothing is better to us than just going and grabbing a 40 of Ciroc and chilling out and meeting some biddies. Or a 750 of Ciroc is better actually. It�s like a magnum of Ciroc and just go out and meet some biddies and show off to other biddies if you�ve got some Welch�s grape juice around.
Check out the group's Ciroc themed anthem, "Ciroc Star," released earlier this month.
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