11/02: Ciroc Reports Sales Growth; Coconut and Red-Berry Flavors Coming
Bloomberg reports that, according to Ciroc's marketing director Marc Strachan, Diageo will soon release new flavors of the grape based vodka: coconut and red-berry.
Furthermore, they also revealed that 400,000 cases of Ciroc were sold for the year ending June 30. Compare this to 60,000 cases that sold for the six months ending on that same date in 2007. They would
partner with Diddy in October of that year.
Thanks
Theo.
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