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Posted in Sean John
Posted by Patrick
Watch below.


Posted in Sean John
Posted by Patrick
AllHipHop.com has an article on Diddy/Sean John's Fifi Awards win:

"Somebody from fashion had come up to me, an African-American man and he had tears in his eyes because the fashion industry is such a segregated industry and he was just stating that I didn't realize that I was the first African American to ever win this award," Combs told AllHipHop.com. "I've won Grammy's and other awards, but to really win this award is a crazy honor. It's a part of history so it feels great."

Posted in Sean John
Posted by Patrick
Sean John took home the 2007 FiFi Award in the Luxury Men's category for Unforgiveable. Diddy was on hand to accept the award as well as present one. Their site has a photo story featuring a number of pictures of him. For more coverage, see WWD.com:

When I started Sean John, I had big dreams, Combs, a first-time FiFi attendee, said before the ceremony started. From the CFDA award to this now, this is big. Speaking of big, I have so many ideas for fragrance I wish they could produce it quicker! Im already on my fourth fragrance, but were only in production with the second one. Speaking of production, Combs, who recently told WWD that he was considering doing a baby carriage license, seemed more on board with the idea. I have so many kids now, it would probably be appropriate, said Combs, who welcomed twin daughters in December.

Posted in Sean John
Posted by Patrick
I believe we were the first to report a tracklisting for the CD in the Sephora exclusive gift set, but they have put out a press release now revealing that only 3,000 copies of the CD will be produced. So, if you want it, you should probably go out and get it or order it from their site.

Posted in Sean John
Posted by Patrick
Sephora is offering a Sean John Unforgivable Multi Platinum Gift Set that includes the fragrance and a 2 track CD. The tracks on the CD are:

1. "Last Night" featuring Keyshia Cole.
2. "Come to Me" featuring Nicole Scherzinger.

So, nothing new, unfortunately.

Posted in Sean John
Posted by Patrick
On May 17, from 6 to 8 PM, select Sephora stores will be holding a listening party to promote the new Sean John Unforgiveable Multi Platinum fragrance. The stores are located in Santa Monica, CA, Arlington, VA, Houston, TX, Atlanta, GA, San Francisco, CA, Chicago, IL, New York, NY, Troy, MI and King of Prussia, PA. See the flier below and their website.

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Posted in Sean John
Posted by Patrick
From Crain's New York Business:

For the first time the title of the top-selling new fragrance of the year has gone to a scent for men. On Tuesday Sean "Diddy" Combs' new scent, Unforgivable, was officially crowned the No. 1 fragrance launch of 2006 by trend tracking firm The NPD Group Inc.

They've been tracking it for 10 years and this is the first time it's happened. That's pretty cool. It's been a huge success.

Via Arboga at BadBoyForever.com.

Posted in Sean John
Posted by Patrick
Fabolous and DJ Clue will be appearing (not performing) at the Sean John store on Fifth Avenue on May 14 from 6 to 8 PM. If you buy any Sean John eyewear or $100 worth of Sean John stuff at the Sean John store on Fifth Avenue between now and May 14, you will be given a ticket to the Sean John Fabolous Party at Stereo (club in New York) later on the 14th. Supplies are limited, so if you want to get in, go buy something sooner rather than later. The promotional fliers are below.

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Posted in Sean John
Posted by Patrick
If you're a male aged 16-28 that'll be in New York City on May 10, Sean John is holding a casting call.

Posted in Sean John
Posted by Patrick
You've gotta be in NYC on May 1, though. Check it out.

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