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From Crain's New York Business:

For the first time the title of the top-selling new fragrance of the year has gone to a scent for men. On Tuesday Sean "Diddy" Combs' new scent, Unforgivable, was officially crowned the No. 1 fragrance launch of 2006 by trend tracking firm The NPD Group Inc.

They've been tracking it for 10 years and this is the first time it's happened. That's pretty cool. It's been a huge success.

Via Arboga at