According to this
press release:
RPM Ventures, LLC dba Reynolds Family Homes (RFH) (http://www.reynoldsfamilyhomes.com) is currently seeking an agreement with Bad Boy Worldwide Entertainment Group to license the name "Sean John," for one of its models.
Tony Reynolds, founder of RFH, believes music impresario, fashion designer and business mogul, Sean "Diddy" Combs, recognizes the value of another revenue stream to his business. Comb's empire already includes Sean John clothing, two upscale restaurants and Blue Flame marketing.
"Martha Stewart Omnimedia Living launched her new model with KB Homes in Cary, N.C. last week," Reynolds said. "We already have contacted Mr. Combs office."
"I felt we needed a name for this 3000+ sq ft model that will exemplify the class, drive and determination of a young Black executive," Reynolds said. "Immediately Mr. Combs comes to mind."
Um... a press release to announce that you are seeking an agreement... not that you've actually reached one? It kind of gives me the impression that you are kind of hurting for publicity. Their
website is particularly unimpressive. Sean John is a high quality brand associated with designer goods. Whether that's clothing, footwear, rims, etc. So, I imagine, if such a thing would ever bear the Sean John name, it'd have to be of a high quality and, as such, it would be a pricey house. Looking at their
Flickr page (yes, that's the way they are showing off pictures of their work), I'm just not seeing it. But, who knows, maybe they've stepped it up a bit and created something great, deserving of the name. Still, I remain doubtful, until I see it.
SOHH reports that Diddy (really Christian Casey, LLC.) has clearance to use the Unforgivable name. Christian Casey had reached an agreement with Paris Bleu (the people that own the rights to the Unforgiven name) to co-exist.
