Check out this new commercial for E!/Ciroc's "Drive Safe" initiative, featuring Diddy.


And then check out this behind the scenes footage:


Via Ben Lyons.

E! Online has a new commercial in the Drive Safe campaign that features the star's of the E! show, "The Girls Next Door," Holly Madison, Bridget Marquardt and Kendra Wilkinson. Drive Safe is an initiative between E!, Diddy and Ciroc, encouraging the responsible consumption of alcohol.