02/15: Ciroc Volume Up 128% in U.S. for Six Months Ending December 31
According to the
The Moodie Report, Ciroc parent company Diageo announced a 16% rise in profit for the six month period ending December 31, as compared to the same period in 2009. Some Ciroc related notes from the story:
North America contributed most to the growth of vodka, with continued strong momentum in Cîroc and the launch of RÖKK vodka in the premium segment. Smirnoff net sales declined in its largest markets of the US and UK but grew high double digits in the emerging markets, reflecting the strategy of positioning standard products to emerging middle class consumers. ...
Cîroc: Cîroc continued its momentum in the US significantly growing volume and net sales, as well as gaining share in the ultra premium vodka segment. The new Coconut and Red Berry flavours drove overall brand growth and comprised over 50% of total brand volume.
The
Coconut and Red Berry flavors were introduced in November of 2009 and now account for more than 50% of overall brand volume. Ciroc volume grew by 128% altogether.
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