Here are Bad Boy's positions on the most recent Billboard U.S. album and single charts, released today.
Albums
The Billboard 200
19. "Just a Rolling Stone" by Donnie Klang (debut).
186. "Day26" by Day26 (re-entry).
Billboard Comprehensive Albums
19. "Just a Rolling Stone" by Donnie Klang (debut).
Top R&B/Hip-Hop Albums
5. "Just a Rolling Stone" by Donnie Klang (debut).
35. "Day26" by Day26 (up from 38).
45. "Metropolis: The Chase Suite (Special Edition)" by Janelle Monae (up from 63).
49. "Welcome to the Dollhouse" by Danity Kane (up from 72).
Top Heatseekers
12. "Metropolis: The Chase Suite (Special Edition)" by Janelle Monae (up from 24).
Top Heatseekers (Pacific)
9. "Metropolis: The Chase Suite (Special Edition)" by Janelle Monae (re-entry).
Top Heatseekers (South Atlantic)
4. "Metropolis: The Chase Suite (Special Edition)" by Janelle Monae (down from 3).
Songs
Hot Singles Recurrents
9. "Damaged" by Danity Kane (down from 8).
Hot 100 Recurrent Airplay
8. "Damaged" by Danity Kane (up from 13).
Pop 100
30. "Damaged" by Danity Kane (down from 28).
Pop 100 Airplay
22. "Damaged" by Danity Kane (up from 23).
Hot R&B/Hip-Hop Songs
73. "Since You've Been Gone" by Day26 (up from 75).
85. "Lost" by Gorilla Zoe (up from 93).
Hot R&B/Hip-Hop Airplay
73. "Since You've Been Gone" by Day26 (up from 75).
Mainstream R&B/Hip-Hop
31. "Since You've Been Gone" by Day26 (up from 33).
Hot Dance Club Play
49. "Damaged" by Danity Kane (down from 48).
From the press release:
Jackson is currently in the studio working with Bad Boy Records/ Making of the Band - A&R, Conrad Dimanche, and dedicates his forthcoming album "Probable Cause" to the U.S. Army. Muggsy thanks the Sergeant for not "Burning his dreams".
Malone's album is slated for release in March of 2009 and will include production by Infamous, Amadeus, JR. Reid, and Mario Winans, amongst others. Staying close to Washington, the young artist is an advocate and volunteer for the Barack Obama Campaign. Warpath Records label publicist, Tiffiany Vaughn, also reports that the former service man will star in an online reality series entitled "The Making of the Next Big Thing" which is anticipated to air weekly on MySpace.com this fall.
"The Next Big Thing" chronicles the life of a rap artist from the time of signing up through the road to release. Warpath Records CEO Robert Hardy was interested in educating unsigned aspiring acts, the complete process of artist development and the business. Malone's episodes catch him in those not for camera moments, as well as display important aspects of the music business from publicity to promotion. The webisodes are being produced by Malik Buie, and are scheduled to premier in late September.
Here are Bad Boy's positions on the most recent Billboard U.S. album and single charts, released today.
Albums
Top R&B/Hip-Hop Albums
38. "Day26" by Day26 ("Pace Setter," up from 50).
63. "Metropolis: The Chase Suite (Special Edition)" by Janelle Monae (down from 53).
72. "Welcome to the Dollhouse" by Danity Kane (up from 82).
Top Heatseekers
24. "Metropolis: The Chase Suite (Special Edition)" by Janelle Monae (down from 15).
Top Heatseekers (South Atlantic)
3. "Metropolis: The Chase Suite (Special Edition)" by Janelle Monae (up from 6).
Songs
Hot Singles Recurrents
8. "Damaged" by Danity Kane (down from 6).
Hot 100 Recurrent Airplay
13. "Damaged" by Danity Kane (down from 7).
Pop 100
28. "Damaged" by Danity Kane (down from 26).
Pop 100 Airplay
23. "Damaged" by Danity Kane (down from 20).
Hot R&B/Hip-Hop Songs
75. "Since You've Been Gone" by Day26 (down from 64).
93. "Lost" by Gorilla Zoe (down from 81).
Hot R&B/Hip-Hop Airplay
75. "Since You've Been Gone" by Day26 (down from 64).
Mainstream R&B/Hip-Hop
33. "Since You've Been Gone" by Day26 (up from 36).
Hot Dance Club Play
48. "Damaged" by Danity Kane (down from 39).
Hot Videoclip Tracks
1. "Official Girl" by Cassie (debut).
I talked about this, briefly, in my "Five Things Bad Boy Needs to Do to Improve it's Online Strategy" write up. But, I'm inspired to tackle it more in depth now, thanks to the fact that people are unable to pre-order Donnie Klang's "Just a Rolling Stone" on iTunes, when it is being released in two days. The two other big releases of the week - New Kids on the Block and Young Jeezy - are both available for pre-order and, I'm guessing, have been for a while.
iTunes is the largest seller of music in the United States. Back in April, it was reported that Apple had surpassed Wal-Mart and, in January of 2008, held 19% of the market. This amounted to the market share of Amazon.com, Target, FYE/Coconuts, Borders and Rhapsody - combined.
In other words, handling business on iTunes is important. This is where Bad Boy is faltering. There are two key areas. The first, and worst, one is how they are working with pre-orders. It has been quite a while - so long that I can't even remember - since a Bad Boy album has been up for pre-order, weeks in advance of it's release.
What has been happening now, for far too long, is that a release gets added a day or two before or worse: the day of release! I can't even begin to imagine the amount of sales they are leaving on the table here. Again, iTunes is the largest seller of music in the U.S. So, when people want to pre-order an album, where do they go? Well, in the U.S., they go to iTunes more than anywhere else.
The internet has changed the way that people buy music. People don't go to the store the day of release, like they used to. Not as much, anyway. They pre-order it and have it delivered to them. When you make them get online the day of, you are losing out.
In doing so, you surrender a tremendous sales opportunity to promote pre-orders on your official websites, MySpaces, etc. You also lose the opportunity to promote an iTunes exclusive in the process. iTunes exclusive for pre-orders = more pre-orders = more sales. To not have albums up in advance for pre-order - at least weeks in advance, more if you can swing it - represents a fundamental break down that has to have been affecting the first week sales of Bad Boy albums.
The second part is tied to how they release singles on iTunes. This was covered in the article I mentioned before. However, the idea is that, if Bad Boy "leaks" a single on MySpace or through a record serving agency, it should be up for sale on iTunes before that happens. Not doing so turns away people who want to spend money, but it can also have an effect on album sales on iTunes.
The proof of this is in the fact that 52% of Lil' Wayne's first week sales for "Tha Carter III" were through iTunes "Complete My Album" feature. Fifty two percent. More than half! Now, some of those people would have still bought the album. But, it would be crazy to assume that they all would have. Sell those singles. Even if you are not sure they will make the album. Then, on the singles that do, offer iTunes customers the ability to complete the album. And then you'll have more sales.
It's not hard to see how, if Bad Boy just made a couple of adjustments in their iTunes and music release strategy, coupled with the promotion of the availability of singles and albums, for pre-order, they would stand to reap a substantial sales gain.
With music sales in the state that they are, it's imperative that the full power of iTunes be harnessed.
D-Dot's MySpace blog has a download link for his new mixtake, "Appreciate The Hate: The Madd Rapper Chronicles Volume 1." The front and back covers are below. It features a few tracks with Bad Boy artists:
"Gun Shots" featuring Ness and Aasim
"Live From the BBQ" featuring Diddy, The Notorious B.I.G., Ness, Black Rob and Aasim
"What You Gonna Do?" featuring The Notorious B.I.G. and 50 Cent
In the video above, Diddy appears with Chase N. Cashe and Hit-Boy, Co-CEOs of the Surf Club, a music production company.
The video indicated to me that Bad Boy may have entered into some sort of formal relationship with them, perhaps a production management deal. But, the duo is already signed to Polow Da Don's imprint, Zone 4 Inc., and is simply working with Bad Boy on some upcoming projects, according to Cashe, who I spoke with shortly after watching the video. "We're working with Diddy on material for multiple projects," he said.
When asked if there was a deeper connection, he indicated there was one, but declined to go into detail. "The connection is deeper, for the world to be surprised."
Beginning this week, we will start tracking Bad Boy placement on all Billboard album and single charts in the U.S.
Albums
Top R&B/Hip-Hop Albums
50. "Day26" by Day26 ("Pace Setter," up from 73).
53. "Metropolis: The Chase Suite (Special Edition)" by Janelle Monae (down from 20).
82. "Welcome to the Dollhouse" by Danity Kane (unchanged).
Top Heatseekers
15. "Metropolis: The Chase Suite (Special Edition)" by Janelle Monae (down from 2).
Top Heatseekers (South Atlantic)
6. "Metropolis: The Chase Suite (Special Edition)" by Janelle Monae (down from 1).
Songs
Hot Singles Recurrents
6. "Damaged" by Danity Kane (down from 5).
Hot 100 Recurrent Airplay
7. "Damaged" by Danity Kane (unchanged).
Pop 100
26. "Damaged" by Danity Kane (down from 25).
Pop 100 Airplay
20. "Damaged" by Danity Kane (unchanged).
Hot R&B/Hip-Hop Songs
64. "Since You've Been Gone" by Day26 (up from 69).
81. "Lost" by Gorilla Zoe (a new high, up from 87).
Hot R&B/Hip-Hop Airplay
64. "Since You've Been Gone" by Day26 (up from 69).
Mainstream R&B/Hip-Hop
36. "Since You've Been Gone" by Day26 (up from 39).
Hot Dance Club Play
39. "Damaged" by Danity Kane (down from 35).
Former Bad Boy artist Jerome (real name: Jerome Childers) is now on MySpace, with five tracks posted. I've verified it's legitimacy with Mr. Childers. For more on him, check out the interview I did with him in March of 2007.
Thanks K. Haynes for the tip.
Yesterday, we reported that The Notorious B.I.G. and Ness would featured on D-Dot's upcoming mixtape, "Appreciate The Hate: The Madd Rapper Chronicles Volume 1."
Through a press release put out through MySpace bulletin, he's announced that it will also feature Aasim and Black Rob.
50 Cent, Redman, Maino, Red Cafe, Papoose, Wais P, Joel Ortiz and Missy Elliott will also be featured.
Jake Paine of HipHopDX.com reports on a new mixtape that D-Dot and Statik Selektah will be releasing. It's called "Appreciate The Hate: The Madd Rapper Chronicles Volume 1" and it will feature The Notorious B.I.G., Ness and others.
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