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It looks like Sean John is updating the classic Sean John Times Square billboard in NYC and Arcade44 got a behind the scenes look at the shoot, as well as interviews with Diddy and stylist Derek Roche. Mark Seliger is the photographer. Watch below.

The Sean John blog says that the new image is set for a June launch. It's probably not coincidental that Diddy's album, "Last Train to Paris," is also due for a June release.