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Yesterday, we shared video from the Beats by Dr. Dre press event at CES where Diddy introduced Diddy Beats, the new in-ear headphones.

Thanks to BlackTree TV, we've got the full footage from Diddy's appearance below. It starts at 3:52 with Jimmy Iovine introducing Diddy as one of the three people to ever take music and fashion and "turn it into a real business." The other two being Russell Simmons and Jay-Z. During his time on the mic, Diddy mentions that in addition to black and white, they also come in powder pink.