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Regular BBB reader Bryant alerted me to a commercial he saw for some sort of show featuring Diddy and Sean John, called "If I Were King". According to Safran Digital Group, it's a "documentary about the making of the 2008 Sean John fashion show". I would guess, the one at Fashion Week, though that isn't stated.

The Art Institute of New York worked with MTV to cast interns for the show, which they say was set to air on March 8. I don't know why this is the first I'm hearing of it, but apparently, it will be on MTV on April 12 at 7:00 PM ET.