Check out our Sean John section for more posts about Sean John.
Diddy has launched a competition in promotion of "I Am King" where three men will be selected for an all expenses paid trip to New York City, including airfare, accommodations, transportation, dinner, a $500 shopping spree at the Sean John store, a tour of the Bad Boy offices and, of course, some "I Am King". For details on how to enter, check out this video:

You can enter at the new "I Am King" website. It's a cool site, if light on content. It has some downloadable wallpapers and AIM icons, for those interested.

The competition ends January 25.