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Bad Boy Records has an incredible library of music videos in their history, including some of the more memorable clips of the mid to late 1990s.

But, they have been exceptionally slow in getting these videos online, on YouTube, VEVO or elsewhere, leaving often lower quality clips posted on unofficial channels, or a limited number of clips available on sites like, as the only way for fans to relive those moments. Beyond simply not offering fans a high quality experience, this slowness has also led to lost revenue - money left on the table.

In dealing with the company over the 5 and a half years I've run Bad Boy Blog, I have come to understand the somewhat shortsighted nature of some of the people at the top. For those individuals, it's about the here and now. The current album they are promoting and the artists they want (you) to talk about right now. As a fan, that has given a substantial amount of money to Bad Boy, this is frustrating.

However, it appears that they are finally ready to open up - at least on the music videos - and they are starting with The Notorious B.I.G., launching the NotoriousBIG YouTube channel with most of the rapper's videos (only "Sky's the Limit," "Dead Wrong" and "Notorious B.I.G. (Remix)" and appear to be missing).

According to a source, the push to begin this music video effort came from the label's digital marketing team and their passion for the company's history. They plan to slowly roll out more videos from the past in an effort to beef up and more accurately represent Bad Boy's presence on YouTube. These videos will be added on a central Bad Boy channel - The Notorious B.I.G. will likely be the only artist from the past to have his or her own individual channel.

Until then, check out The Notorious B.I.G.'s "Hypnotize" below.

Update (9/22/2011): The video for "Spit Your Game (Remix)" is, in fact, on the YouTube channel. I had said it was not. I apologize for the error.