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Forbes reports on data released by Euromonitor, covering the top 10 best selling celebrity fragrances in 2010.

Sales are still strong for Sean John's Unforgivable, originally launched in February of 2006. It was tied for fourth among all celebrity fragrances, with NYC by Sarah Jessica Parker, Fancy by Jessica Simpson and Harajuku Lovers by Gwen Stefani. All four had sales of $18 million dollars.

The top three fragrances were White Diamonds by Elizabeth Taylor ($54 million), Driven by Derek Jeter ($27 million) and Heat by Beyonce Knowles ($21 million).