03/09: Video: Steve Rifkind Talks About His Relationship with Diddy
In an interview with
The Hip Hop Chronicle, SRC Records founder and CEO Steve Rifkind shared a bit about his relationship with Diddy and had a lot of kind words, as well. He talked about how the "Big Mack" campaign back in the early nineties was "the most genius thing I've ever seen in my f****** life." Check it out below. The part about Diddy starts at 2:30.
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