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New York Times' fragrance expert Chandler Burr has written a review of "I Am King." Overall, it's a very positive review.

Perhaps the best Fresh Neon masculine since Mugler Cologne, I Am King has the perfectly calibrated accessibility of Light Blue for Women and deserves to be a massive hit. No detergent, no tin can, no cliché, King is as irresistible as a great pop hook. Marketing people often use the obnoxious word “addictive.” This is, finally, that.

... The fresh-fruit lusciousness floods the senses, floats on the skin. Audacious. Inventive. And olfactorily impressive.