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Adam Tschorn of the Los Angeles Times has a fragrance and fashion centric interview with Diddy.

Were you involved in the design of the bottle as well?

Yeah, I wanted it to be this very sleek, modern, architectural design, a beautiful, regal piece of glass that would sit on a very futuristic king's mantle.

Is this for a different customer than Unforgivable? Or a different occasion?

It's definitely designed for [when you're wearing] your tuxedo and when you're cleaning up well.