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Apparently due to reports like this one, Bad Boy issued a press release this afternoon:

SEAN “DIDDY” COMBS SAYS NO TO CHAMPAGNE AND TEQUILA

NEW YORK, N.Y (May 23, 2008) — Entertainment powerhouse, Sean “Diddy” Combs, today announced that he has given up champagne and tequila. "When I reach for a drink, I reach for Ciroc Vodka". Combs said.

Combs, credited with raising the profile of hip hop culture in mainstream America, continues to profess his loyalty and love of his betrothed Cîroc Vodka, the ultimate premium vodka. False reports have been circulating that Combs was reveling with other brands.

“Cîroc Vodka and Diddy are a match made in party heaven. We are both at the top of our game and bring only the best to whatever we do. Nobody rocks a party like Diddy and there isn’t a better tasting vodka on the market – why drink anything else?” remarks Sean Combs.

The world renowned business entrepreneur, fashion designer, actor and music artist joined forces with Diageo, the world’s leading, spirits, wine and beer company early last year to create a groundbreaking alliance where he oversees all brand management decisions for Cîroc Vodka.

As a lifestyle and entertainment icon, Combs embodies the brand’s “Art of celebration” concept both personally and professionally and is committed to promoting responsible decision making when it comes to drinking.