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thestar has an interview with Diddy, relating to the launch of Unforgivable in Malaysia.

“I am completely involved in everything that has my name on it. I worked with the team of creative people on the scent and the packaging. I had them flying down to my house in Miami for smelling sessions all the time.

“When I was a kid, I used to mix different flavours of Kool Aid and create the most unique and exotic combinations. So this stuff is really in my DNA,” he said.