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SOHH.com has a very quick interview with Elephant Man.

"They're not gonna understand everything, but on this album, you dun know it's a dancehall album. You're gonna get dance hall, but we collaborate with certain artists from their world that's gonna put a spice to the stuff, so they can understand the melodies, the hook," Ele explained. "For instance, they know Rihanna, they know Busta Rhymes, Mya so we're gonna do some collabos with some artists that's their flavor, so it's like best of both worlds."