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From a piece by the founders of the organization:

Unfortunately the media rarely reports on the positive work within the Hip-Hop Community. Labels like Bad Boy records have made a significant effort to take the lead and become more socially responsible. We have been working with them for over a year in schools and communities across the country to enlighten our youths about issues they are confronted with daily and the dangers of "Art Imitating Life." We will be working with executives and artists like Yung Joc, Diddy, B5, Cassie, Fat Joe, Jim Jones, Kevin Liles, Lyor Cohen, Russell Simmons, Chris Lighty, Daymond John (FUBU) and others to give young people a better prospective of what the other side of Hip-Hop is about-the social, political, economic, educational and spiritual empowerment of a people no matter what race, color creed, religious or ethnic background.