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At the moment, he is hoping that his kids, their peers and the music critics will rally around Press Play. I have a MySpace page and I get to talk directly to the fans on that, Combs says. And I use my website, diddy.com, to put my music out there. To me, its about that experience: that when you listen to music it affects you and evokes some emotion. With a concert tour slated for 2007 and competition from his own rappers, fan support will be more important than ever. The future looks clear, though. The people I have played it for have been pleasantly surprised, he says confidently. In order to be successful with this album, I knew I would have to surprise people.

Via boyzndahood at BadBoyForever.com.