02/22: Cassie to be Featured in New ck one Ad Campaign (Video Preview)
Cassie announced on Twitter that
she would be featured in the new ck one ad campaign, shot by Steven Meisel.
Kevin Carrigan, global creative director of Calvin Klein Jeans and ck Calvin Klein,
talked about the campaign with Vogue.
"We put them all in a room, just a big mirrored box surrounded by cameras, and let them try the collection," Carrigan told us. "The ck one collection is not about wearing clothes the way you've been told, it's about making them your own. We put the pieces in there in all sizes, from XXXL to XS; it's not about the perfect size - it's a play on proportion and androgyny. Girls were wearing jeans that were baggy and far too big, or wearing oversized shirts as dresses, they made the collection their own. It's the personalisation of fashion - and the campaign is really just a reportage of them trying the clothes."
CocoPerez.com has a quick video preview that Cassie calls "just a taste." The campaign will officially kick off on March 1.
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