05/30: Diddy: Sergio Roma is a Mix of Me, Lyor Cohen, Jimmy Iovine, Russell Simmons
Speaking to
American Superstar Magazine (
video), Diddy revealed his inspiration for the character of record executive Sergio Roma is "Get Him to the Greek."
"I've seen so many different moguls," he said. "So, I used some of Lyor Cohen and Jimmy Iovine and Russell Simmons [and] a little bit of myself and rolled it all up into one."
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