On Tuesday, TechCrunch, a large blog dedicated to business and startup news, revealed that they had been sent a
cache of private corporate documents from Twitter from an
alleged hacker.
So, why am I mentioning this? Well, a portion of the
documents highlighted by TechCrunch's Erick Schonfeld outlines an internal discussion about Diddy's use of the service and the possibility of bringing him on as an adviser.
The notes are brief, but they appear to indicate that they discussed giving Diddy "adviser shares" in the company, before suggesting that Diddy is "not so strategic." They discussed the ideas of entertainment business development as well as an Entertainment or Marketing Advisory Board.
But, it's not all kind words. "It would be hard to explain to him what we would be doing wrong since he thinks about business differently," reads one line. "Diddy values his contribution higher than we do," says the next line, indicating that Diddy values his contribution to the growth of Twitter higher than the Twitter people do.
They express an interest in talking to the people at Ciroc and putting together a group, rather than just focusing on Diddy. Perhaps, the notes say, they could get members of this group to invest in Twitter "which will give us more pull with them when they do things we don't like."
A "distractionary element" is mentioned and the section closes with simply, "Keep them happy."
People are going to blow this up to be a bigger story than it is. I can see it now. "Twitter disses Diddy." But, the reality is that most this is pretty reasonable, though I feel they are both underestimating Diddy's business savvy and overestimating how he values his own contributions.
For his part, Diddy has appeared to be an unabashed promoter of the service. He didn't adopt it early, necessarily, but he adopted it a heck of a lot earlier than a lot of other celebrities did, celebrities of a much lower stature in the world of entertainment.
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cha2010 wrote: