According to a
press release (included below), Diddy and Ciroc are calling for companies to give their employees Fridays off this Summer. In promotion of this, they are offering a weekend getaway to the Hamptons, including airfare and transportation as part of their The CIROC Sophisticated Getaway Contest. You can enter by uploading a photo of yourself, celebrating Summer Fridays responsibly, to the
mysummerfridays.com website. They also have a
Facebook page.
The release promises video blogs from Diddy and tips on "The Art of Celebration" from Diddy and a team of experts.
CIROC Ultra Premium Vodka, the "Official Vodka of Summer," and Sean "Diddy" Combs today challenged Corporate America to give its hard-working employees what it believes everyone deserves this year: Summer Fridays off. CIROC has even vowed to help consumers celebrate their days off in sophisticated style with the creation of the CIROC Summer Fridays Facebook page, which will serve as a guide to the ultimate day off and feature content from Diddy and the CIROC Celebration Society, an elite entourage of lifestyle experts, throughout the entire summer.
As part of this campaign, the brand will also award one deserving consumer with a one-of-a-kind sophisticated Summer Friday getaway for Labor Day weekend: his or her own chic house in the Hamptons, complete with round-trip airfare and transportation. To enter The CIROC Sophisticated Getaway Contest, consumers should upload a photo of themselves celebrating Summer Fridays responsibly at www.mysummerfridays.com.
The CIROC Summer Fridays Facebook page will provide its fans with all the tools needed for a sophisticated Summer Friday off. And for those not lucky enough to have every Friday off, there are plenty of great tips to help make the most of any celebratory moment. In addition to video blogs from Diddy, the brand will introduce the CIROC Celebration Society, handpicked by Diddy to provide consumers with tips on "The Art of Celebration" via mixology, music, fashion, food and at-home entertaining. These renowned experts include mixologist, Elayne Duke; international music heavyweights, DJ Jeffery Tonnesen and DJ Kiss; Diddy's personal stylist, Derek Roche; his personal chef, Jourdan Atkinson; and celebrity event planner, Jeffrey Best. CIROC will also profile a U.S. city each week and provide a guide to hotspots where consumers can enjoy their Fridays off with style.
"I've had the pleasure of vacationing in France, where the locals average 37 days off per year as opposed to the 13 days we Americans earn," said Combs, who entered into a strategic marketing alliance with the spirit brand more than one year ago. "Since CIROC is made from French grapes, it's only fitting that we take a cue from the French and adopt this attitude towards life stateside. America's been through a lot this year and deserves Summer Fridays! All I ask of employers is to consider rewarding their hard workers with Summer Fridays. We'll take care of the rest to ensure they celebrate their day off in style."
Whether you work a full week or enjoy CIROC Summer Fridays off, the maker's of CIROC Vodka remind you to celebrate life responsibly this summer. Use a designated a driver. Those without a designated driver can text "DRIVESAFE" to 44264 from their wireless devices to receive taxi information in their area.
For more information or to join the movement, visit www.mysummerfridays.com or the CIROC Facebook page.
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