06/26: Sources: Diddy and Diageo Discussing Potential Partnership Relating to Guinness and Red Stripe Brands
Jeremy Mullman of AdAge.com reports that, according to sources, Diddy and Ciroc parent company Diageo have spoken about Diddy potentially working with their Guinness and Red Stripe beer brands. Nothing is imminent, but Mullman suggests that a deal would "most likely involve a U.S. multicultural initiative on the brands," rather than the sort of overall brand leader position that Diddy has held with Ciroc.
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