02/17: Diageo Maintains U.S. Market Share; Ciroc Helps
TheMoodieReport.com reports that Diageo, Ciroc's parent company, announced solid earnings for the second half of 2008.
In North America the worsening economic environment has increasingly hit consumer demand. While US spirits’ industry volume growth has slowed, Diageo maintained its 30.4% share of the market. Spirits net sales grew +8% as a result of +3% volume growth and price increases. This was driven by the performance of Smirnoff, Captain Morgan, Crown Royal and Ciroc in the US and strong growth across spirits brands in Canada.
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