02/03: Diddy: "Hip Hop Has Lost its Risk-Taking Quality"
MTV News' Shaheem Reid spoke with Diddy on the state of hip hop and his upcoming album.
"Right now, I'm working on my record, and it'll be out in the end of summer," he told us recently in NYC. "It's feeling good. It's different. I'm creating a new sound. It doesn't sound like anybody else's stuff out there. With that comes a risk. I'm excited about the risk. I do have a beef a little bit with the game right now. I think hip-hop has lost its risk-taking quality. Everybody goes to the comfort zone. It doesn't have that risk anymore. You're not like, 'What is that?' when you hear that record anymore." ...
"People have figured out the formula when they make records for radio, and DJs ain't DJs no more," he declared. "DJs don't break records no more. DJs don't play album cuts. DJs play what is going to move the crowd. DJs, they don't expose you to the newness. That was the DJs' thing. Hip-hop is in a recession also. It's not dead, it's definitely way better than where it was at, as far as with 'Ye, T.I. and with Jeezy. It's so much great stuff out there, the responsibility has to come with the DJs. I'm about to call the DJs out. 'Cause they are the future, and they gotta step it up. I can't keep turning on the radio no matter where I'm at and can't tell who's who.
"DJs used to have a style," Puff continued. "The hottest DJ in the game right now is Q-Tip. That right there is a DJ playing, taking you on a mind-travelling experience. Playing something and you're like, 'What's that?' "
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