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David Gelles of the Miami Herald reports on the National Foundation for Teaching Entrepreneurship's National Youth Entrepreneurship Challenge, where Dia Simms served as a judge.

Simms, the general manager of Bad Boy's Blue Flame Marketing & Advertising division, is quoted in the piece.

Simms said the judges used tough standards to evaluate the students. ''We were asked to look at them as if we were angel investors,'' she said. ``We were looking at what was scalable, and what we could walk away with and start a viable business.''

Among the finalists, Jessica stood out. ''The difference was her numbers,'' said Simms. ``They seemed very realistic. Her delivery and marketing plan and material costs were very close to what I would have guesstimated. She seemed like she could walk away and hand her plan to someone and they could execute it.''