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Jay Cridlin of the St. Petersberg Times has the story on Diddy's planned hosting of a three night party for this year's Super Bowl, which is being held in Tampa, Florida.

Winky Wright knew he wanted to host a glamorous Super Bowl party when the game came to Tampa. He also knew he wanted to show a little love to St. Petersburg, the city he calls home.

Then he got Diddy. And that's when things went nuts.

"You have to get the talent first," said Wright, perched on a plush couch in the Venue in Clearwater, site of "The Good Life Experience," a three-night party he's hosting alongside Sean "Diddy" Combs and Deion Sanders from Jan. 29 to 31. "And when we knew that we had Diddy, all the other doors just opened up. Now we can come to different people and say, 'Look, this is what we've got. We've got Diddy, we've got Winky, we've got Deion, and this is what we plan on doing.' People listen now."