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Complex has an interview with Nelly. On a Bad Boy related note:

Complex: What’s the deal with the Sean John ads?

Nelly: I did one for my man Puffy. He’s a cool dude.

Complex: How long are you locked into that? Is it just one season, or were you guys going to talk about expanding that?

Nelly: Nah, it’s a thing where Puff is my man. He wanted to do something that we thought would be special. He wanted to launch something, and I had an album coming out, and we thought that it would be a good thing for both sides. Puffy is a real, real good friend of mine. It’s very rare that you could have people that you can call directly when you have a problem and things of that nature. When I was trying to get Apple Bottoms off the ground, he would give me advice, and lead me in the right direction. He had Sean John, he had things poppin’ off, and he didn’t really have to do that, and I thought that was real hot. It meant a lot to me. Obviously we handle business, it’s not a thing where Nelly is officially a Sean John model, I just did an ad.