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From the press release:

Cincinnati Bengals four-time Pro Bowl Offensive Tackle, Willie Anderson, takes his prowess from the field to the entertainment industry by starting Think Big Entertainment, a full fledged Entertainment Company that focuses on both music and film. Think Big's first release will be an album for 19-year-old rapper, G-Fiive, out of Anderson's hometown, Mobile, Al.

"While football is my first love, music and film are a close 2nd," states the consummate businessman. "But the first businesses I started were the twenty (20) Fat Burger franchise licenses I've acquired throughout Atlanta and Cincinnati. Now that I've gotten a number of them up and running I can concentrate on making my dream come true by building a successful entertainment company."

Anderson's love of hip-hop music and in particular the iconic rapper, Biggie Smalls, is what led to the naming of his company in 1997. "The night that Biggie was killed the networks kept showing the scene of the crime and I noticed that 'Think Big' posters were plastered all over the SUV. To commemorate him I thought it would be a great idea to name my new company that. The thing is, the company wouldn't start for another 4 years but the name stuck." Think Big was incorporated in 2001.