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In light of the recent controversy surrounding a fragrance ad campaign by Calvin Klein, Women's Wear Daily spoke with Diddy, getting his thoughts as well as reflections from the controversial Sean John fragrance launch campaign.

“We got an extreme amount of push-back and it affected us in department stores,” Combs said of the 2006 men’s campaign, which was reshot after a public outcry. “On the first ad, I wasn’t even near the women — but it was the imagination of the people that were looking at it. Their imagination went wild. I feel like it was just jarring for people to see a black man portrayed that way in ads. You never saw that. It was the first time in history that you really saw that level of sexuality, especially with other women that weren’t African-American. Especially in the Bible Belt, they weren’t really ready for it.”

The second ad, for Unforgivable for Women, featured Combs up against a wall with a model, his hand reaching between her legs. “In the second campaign, I was fully clothed in a three-piece suit. And they said it was still too intense.”