06/30: Diddy and Ciroc Hook Up with E! for Drive Safe Program
Cool idea. Check out the
article at E! Online for more.
“Ciroc Vodka is an ultra premium luxury vodka which epitomizes the ‘Art of Celebration,’” says Diddy. "It’s our social obligation to promote responsible drinking and generate public awareness on the necessity of designating a driver. With the help of some great celebrity friends and E! Entertainment, we were able to create a campaign that will resonate with viewers and ultimately drive home the message that any designated driver is a star. If you plan to drink, plan a cab or safe ride home.”
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