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AllHipHop.com has an interview with Diddy, focusing on fragrance and fashion.

AllHipHop.com: What brands did you rock when you were coming up?

Diddy: Oh man on the fragrance tip I loved the Calvin Klein Obsession stuff. To be honest in the beginning a lot of our inspiration on really doing things that were authentic and pushing the envelope were inspired from Calvin and growing up around then. These are the images they never seen in this game, they never seen like a man in bed with two women or like some shots taken in the stairwell. It’s all of that 9 And A Half Weeks and Rendezvous things that we all experienced. You can work in a post office and you can have your own little 9 And A Half Weeks experience. We all can relate to that.