02/06: Sean John, Macy's and NBA Agree to Multi-Year Promotional Partnership
According to reports by
Vibe and
MediaPost, Sean John, Macy's and the NBA have signed a multi-year agreement that will highlight the Sean John brand during the musical performances at this year's NBA All-Star Game and during in-store Macy's events where NBA players will appear alongside fashion from Sean John.
Alicia Keys, Ne-Yo, John Legend, Ellie Goulding, Fall Out Boy and more will
perform during the All-Star Game festivities, the "Entertainment Series presented by Sean John at Macy's."
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