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Ciroc announced via press release that they are a sponsor of the 2013 Sundance Film Festival and will be the official vodka of the event.

As part of this, Ciroc will be featured at all official events, where specialty Ciroc cocktails will be served, and at the Sundance Channel HQ, where the brand will provide a special guest DJ.

Held in Park City, Utah, the 11 day event kicked off yesterday.