The estate of The Notorious B.I.G., led by his mother, Voletta Wallace and widow Faith Evans, has signed a licensing deal with brand management and development form Brand Sense Partners (also known as bsp), under which the company will oversee licensing and merchandising for Biggie's name and likeness.

Specifically, the Biggie brand will be managed by Theresa Brown, which has represented the states of Albert Einstein and Steve McQueen and currently lead's the first celebrity and estate initiatives, including Sheryl Crow, Marlon Brando and Jimi Hendrix.

"Christopher Wallace was a pioneer in the hip-hop and rap music movement, paving the way for a countless number of today's talent and we are excited to leverage the untapped equity in his brand," bsp President and CEO, Ramez Toubassy said via press release.

"The family and I are excited to move forward with the exceptional team at bsp," said Wayne Barrow, formerly Biggie's manager who currently advices Ms. Wallace. "Their understanding of Christopher's cultural impact, as well as their vision for our brand mission made them the best partner possible for the task. We look forward to working hand in hand with them to build on Christopher's unique legacy."

Via Mark J. Miller.