11/15: Advertising Age Lists Ciroc Among "America's Hottest Brands;" Cites Diddy for Revenue Growth
Advertising Age has named Ciroc as one of
"America's Hottest Brands", led by Diddy's influence since
joining the company in 2007.
For the year that ended on October 3,
SymphonyIRI reported that sales of Ciroc rose 41% ($6.8 million). Their data does not include Walmart, club and liquor stores or bars and restaurants. According to the write-up, Ciroc-parent Diageo indicated that the vodka line has grown 552% from 2007 to 2010.
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