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(Columbus, OH) 29 June 2009— Michael Shank Racing will sport a new look when the team returns to the high banks of Daytona International Speedway in July for the Brumos Porsche 250 as Sean John Fragrances and Lab Series Skincare For Men have partnered with the team for the intense one-day race weekend at the “World Center of Racing.”

The two hour and thirty minute event marks round 7 of the 2009 Rolex Sports Car Series championship, and will precede the NASCAR Sprint Cup Coke Zero 400 on July 4th.

The No. 60 Michael Shank Racing Ford-Riley of Mark Patterson and Oswaldo Negri, which started the 2008 Rolex 24 At Daytona from pole position, will once again carry its familiar distinctive black and orange livery, but for the Daytona race will also be boosted by the presence of signage from Sean John’s, Unforgivable and Lab Series Skincare For Men on the wing, nose, sides, and in-car camera locations on the Daytona Prototype.

“We are looking forward to carrying the colors of both Unforgivable and Lab Series Skincare For Men at Daytona next month,” said team owner Mike Shank. “We’ve always had really quick cars at Daytona, and were on the podium there for the Rolex 24 in 2006, so we’d like nothing more than to finish up front with two power brands such as Unforgivable and Lab Series. Having the Rolex Sports Car Series race before the NASCAR event is a great chance for us to show the NASCAR fans what kind of show we put on, and everyone is excited about this opportunity.”

“Having the opportunity to partner with the Daytona team is truly exciting for the entire Sean John Fragrances team,” says John Demsey, Group President The Estee Lauder Companies. “We are looking forward to seeing Sean "Diddy" Combs' award-winning fragrance, Unforgivable, proudly displayed on the Michael Shank Racing Car and hopefully taking the top prize on July 4th."

“This is the first time Lab Series Skincare For Men is involved in an auto racing event and we are thrilled to partner with Michael Shank Racing,” says Richard Sawyer, Spokesperson and International Education Director, Lab Series Skincare For Men. “Lab Series Skincare For Men develops high-tech, high-performance skincare products which is why it was a natural fit. Their high-performing team is as serious about racing as we are about men's grooming.”

“It is always exciting to get new people involved in the Rolex Sports Car series, whether they are friends, family, business associates, or new partners like we have in Sean John and Lab Series,” said driver Mark Patterson. “And especially someone like Sean “Diddy” Combs, who has long shown his admiration for fast cars, competition, and perfection in his work, just like the teams in the Rolex Series. We certainly hope to make a significant impression with a strong run for them at Daytona.”

The essence of sexiness and elegance, Sean “Diddy” Combs’ Unforgivable is a uniquely rich scent that defines the Sean John lifestyle. Made from the most premium and luxurious ingredients on earth and packaged in a sleek, elegant bottle, Unforgivable’s combination of breathtaking, addictive, slightly dangerous scents satisfies the most masculine of men and draws in the chicest of women.

A global leader and authority in men’s skincare with a presence in over 55 countries and territories worldwide, Lab Series Skincare For Men was introduced by The Estºe Lauder Companies Inc. in 1987. Solely dedicated to men and their skin’s unique needs, the brand’s elite team of scientists develops high-performance, technologically advanced skincare, hair and shaving essentials to keep men looking healthy, comfortable and well-groomed.