09/10: Billboard Highlights the Success of Danity Kane
Billboard has an interesting feature on the marketing success of Danity Kane.
Danity Kane most closely resembles the Pussycat Dolls, a dance troupe turned musical group that has extended its brand into reality TV and product endorsements. "They're not as big as the Pussycat Dolls, but they're doing all the right steps to get there," Bad Boy co-owner/president Harve Pierre says.
But where, exactly, is "there?" Even Pierre acknowledges that "Danity Kane was made via a reality show, and they owe it all to the marketing genius of Diddy."
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