03/19: Digital Arts Discusses Bad Boy Website Redesign
Digital Arts has an article on the redesign of
Bad Boy's website.
Rokkan's New York-based CEO John Noe commented on the execution, "This project stretches our boundaries as a branding and digital firm in that we created a site that not only showcases core content, but encompasses a way of life. Bad Boy's image is already well established, and we were careful to maintain it. That being said, we pushed to create a site that was brushed with nuances of Bad Boy's company messaging while respecting the end users experience."
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