11/13: The Wall Street Journal: "I Am King" Marketing Campaign to "Telegraph Black Success"
From
The Wall Street Journal:
Mr. Combs said the campaign for the $57 fragrance called "I am King," which is licensed by his Sean John fashion label to Estee Lauder Cos., will telegraph black success.
"When you see Barack Obama, you see a strong, elegant black man and when people see my ad, it's almost like that's the trend," he said in an interview.
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