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Sean John took home the 2007 FiFi Award in the Luxury Men's category for Unforgiveable. Diddy was on hand to accept the award as well as present one. Their site has a photo story featuring a number of pictures of him. For more coverage, see WWD.com:

“When I started Sean John, I had big dreams,” Combs, a first-time FiFi attendee, said before the ceremony started. “From the CFDA award to this now, this is big.” Speaking of big, “I have so many ideas for fragrance I wish they could produce it quicker! I’m already on my fourth fragrance, but we’re only in production with the second one.” Speaking of production, Combs, who recently told WWD that he was considering doing a baby carriage license, seemed more on board with the idea. “I have so many kids now, it would probably be appropriate,” said Combs, who welcomed twin daughters in December.