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This isn't new, but it's the first I have heard of it. The May 9 version of Rocketboom featured host Amanda Congdon on the red carpet at the the gala for TIME's 100 Most Influencial people, of which Diddy was named to, of course.

Ms. Congdon spotted Diddy and noticed that he had his own camera guy, taking video. When she asked the fellow what the video was for, he said archivial footage. She actually got to speak to Diddy and this is the result:

Ms. Congdon: What are you gonna do with all this archive footage? I see you have your own cameraman.

Diddy: You know, content is king. So, you know, we've been getting footage for the last 12 years. I definitely wake up and I feel like the people around me - we have a young company, African American based - and we feel we're doing something important and we want to document it to make that if people can see it, especially our people - that they can see it years down the line.

Ms. Congdon: I hope you put online - people will want to see it.

Diddy: Yeah, yeah - no, I'm about to launch Diddy.com. I just got the rights back to my own name online. You know how that is. But, I'm about to launch that in June and there is going to be a big announcement about the content, the special content.

Ms. Congdon: We hope there's video on there.

Diddy: Yeah, yeah - there will be.

Good stuff. Looking forward to it.

Via WikiPedia.