Diddy is among the group of fashion experts and designers who will provide tips through 30 second clips featured on Macy's Backstage Pass.
These clips are accessed through the scanning of QR codes, most commonly through a mobile device. Kenneth Cole, Tommy Hilfiger, Michael Kors, Rachel Roy, Jessica Simpson and Martha Stewart will also be participating in the campaign. QR codes will be featured in Macy's stores, print campaigns and online.
In the clips below, check out a promo spot for Backstage Pass and a Sean John flavored tip from Diddy.
Singersroom.com reports that, during an appearance on Access Hollywood, singer Kelly Rowland revealed that she had agreed to become the new "ambassador" for Empress, the new fragrance for women from Sean John.
Fast forward 19 months and "Empress" has now been officially announced. According to Women's Wear Daily, care of The Scented Salamander, the new perfume will launch in August and will be available at Macy's stores.
"'Empress' is a crisp floral perfume," writes Marie-Helene Wagner of The Scented Salamander. "It opens on notes of key lime pie, mandarin imperial, starfruit and imperial french berry before developing a heart resting on raspberries, passion flower, peony, cardamom and ambrette seeds. The scent lingers on with vanilla, sandalwood, crystallized caramel and second skin accord."
It will be released in two sizes, a 1.7 oz. bottle for $57 and a 3.4 oz. bottle for $74. A 6.7 oz. body cream will also be available, for $38. What will be bottle look like? Check out the picture below.
For the second consecutive year, according to Jordan Schultz at the Huffington Post, Sean John is providing a gifting suite for top prospects drafted during the 2011 National Basketball Association (NBA) Draft. The experience includes suit fittings for the players, outfitting them for the draft which took place on Thursday.
Sean John has opened a gifting suite in the Ritz Carlton Atlanta where various esteemed attendees will receive Sean John products and be offered Ciroc vodka. Huffington Post has more details. Sean John is expecting 100 guests per day.
In addition, players on the Braves and Phillies will receive a"Sean John Warm-Up Pack," which includes a lightweight jacket and a pair socks.
Forbes reports on data released by Euromonitor, covering the top 10 best selling celebrity fragrances in 2010.
Sales are still strong for Sean John's Unforgivable, originally launched in February of 2006. It was tied for fourth among all celebrity fragrances, with NYC by Sarah Jessica Parker, Fancy by Jessica Simpson and Harajuku Lovers by Gwen Stefani. All four had sales of $18 million dollars.
The top three fragrances were White Diamonds by Elizabeth Taylor ($54 million), Driven by Derek Jeter ($27 million) and Heat by Beyonce Knowles ($21 million).
NorthJersey.com's The Record reports that, last month, the New Jersey State Police raided and seized the assets of a suspected counterfeiting operation in Passaic, NJ. The story mentions that Sean John was one of the brands that they had, or intended, to counterfeit.
Detectives said they seized more than 15,000 pieces of counterfeit trademark clothing valued at about $1.6 million, involving brands such as Polo Ralph Lauren, North Face, Ed Hardy and the NBA. About 100,000 counterfeit trademark neck labels and price tags for trademark companies including Baby Phat, True Religion and Sean John also were confiscated.