Ciroc has released a pair of new promos: "Summer Social Responsibility" and "Labor Day Spot 2011." They are similar to the ones released in June, but with new audio. The "Summer Social Responsibility" clip may be the same as the clip of the same name released in June, but as they removed that one, I have no point of reference.
Ciroc has released a trio of summer promos - all with the same visuals, but with alternating voice overs, promoting the vodka, responsible consumption and the upcoming Fourth of July holiday. Watch below.
If Ciroc parent company Diageo decided to sell the vodka line, Diddy would stand to receive a lump sum, the amount of which would grow based on the overall value of the brand. This was revealed in a report by Forbes writer Zack O'Malley Greenburg.
Back when the deal was announced, it was said that it meant a 50/50 profit share between Diddy and Ciroc, which would max out at $100 million. Because of this, Greenburg's assertion was challenged in the comments on the story, but he defended the report.
That's true - it's not a straight equity deal, which is why it's not in the [company filing]," he said. "However, in my reporting I discovered that Diddy is entitled to a lump sum payout in the event of a sale, and this escalates along with the brandís value. I doubt Diageo will sell, but if they do, heís entitled to a nine-figure payday."
Greenburg suggests that Diddy's interest in Ciroc will lead to him becoming hip-hop's first billionaire.
Ciroc has released a couple of "day in the life" videos featuring Ciroc Boyz DJ Camillo and DJ Enuff. The Ciroc Boyz are a group of Ciroc sponsored and endorsed DJs that work with the brand and promote it. Watch below.
According to a press release, Ciroc vodka has joined with National Basketball Association franchise the Washington Wizards and the Verizon Center, where they play their games, to promote social responsibility.
The effort will include in-game promotions, public service announcements (PSA) and social responsibility programming at the Verizon Center. Two "Safe Rides" PSAs have already been unveiled, including Wizards player JaVale McGee and the team's DJ, DJ Big Tigger.
"In the last three years, Ciroc has taken great strides to help New Yorkers adopt responsible celebratory habits through our annual New Year's Eve 'Safe Rides' program," said Randy Carlson, Brand Director for CIROC at Diageo North America, in the release. "We are thrilled to partner with the Washington Wizards and the Verizon Center to help us spread this message to our nation's capitol and to the entire sports community."
"Together with E! network, Ciroc has distributed pre-paid debit cards in and around Times Square on New Year's Eve to ensure partygoers have access to free, safe rides home," added Dia Simms, EVP, General Manager of The Blue Flame Agency, Bad Boy's in-house marketing agency. "We are excited to extend this program to the DC Metro area in the near future."