A new Ciroc commercial has been released, promoting the mix of Ciroc and lemonade (also known as the "Diddy") as the official drink of summer. Check it out below.
Marc Malkin at E! Online shares the clip below, a longer version of the new Ciroc/E! Drive Safe public service announcement, released at the end of May.
In the video clips below, Diddy shows you how to make a "Diddy" (Ciroc and lemonade) and an "O.G. Diddy" (Ciroc, lemonade and Welch's grape juice), with assistant David James on hand to mix.
On his Twitter, Diddy linked to this clip featuring the new PSA from Ciroc and E!
According to a press release, Shaun Bless, one third of the music production team The Souldiggaz, has stepped behind the mic to release "Ciroc (Bottles Pop)," a song inspired by the Diddy affiliated vodka. Listen to it below and download it.
Diddy's MySpace mentions the creation of a cirocstars Twitter account, which will be used for notifications about parties, contest and exclusive drink recipes.
They also promise some sort of weekly coverage of a "VIP Ciroc Stars Party where the most exclusive party-goers and celebs will be getting it right." One of the ways this will be done is through a Twitpic account. You can submit your own photos, as well, by e-mailing cirocstars@gmail.com and they may be featured.
In a pair of fun interviews with Vibe and BlackBook, Chester French mentioned Ciroc and how they got Diddy on their mixtape.
Trust me, I know. How did you get so many high-profile artists involved?
... When we called Diddy and were like, “Dude, we wrote a song about Cîroc,” I think that was instantly appealing to him.
D.A.: For drinks, nothing is better to us than just going and grabbing a 40 of Ciroc and chilling out and meeting some biddies. Or a 750 of Ciroc is better actually. It’s like a magnum of Ciroc and just go out and meet some biddies and show off to other biddies if you’ve got some Welch’s grape juice around.
Check out the group's Ciroc themed anthem, "Ciroc Star," released earlier this month.
The Moodie Report has a feature on the one year anniversary of Diageo's partnership with World Duty Free to create Bar 5 at the London Heathrow Airport. Diageo is Ciroc's parent company. I noticed this snippet:
Staff at Bar 5 have developed a range of customised cocktails for T5 customers. Some favourites to emerge include the Aeronaut, made with Ciroc vodka, and the Bloody Mary with Smirnoff vodka.
Following up on last week's report, Charles W. Cherry II of the Florida Courier has part 2 of his report on the recent Ciroc casting call controversy.
"I have cast talent for Diddy and Bad Boy (Entertainment, Combs' company) for the past seven or eight years. He has never, ever requested only a certain type of model. He just wants beautiful models of all ethnicities," [LaShawnna Stanley, CEO of Miami-based Ethnicity Models] said. "Diddy's not a racist and has not requested only White, Latin or light-skinned models in the eight years that I have been casting for him.
"The assumption that he only wanted White, Hispanic or lightskinned Black models was an assumption from that affiliate agency (the Miami-based Tysom Agency). It was not a request of Diddy or Ciroc (the premium vodka brand Diddy markets)."
On Twitter, Clinton Sparks mentioned that the previously announced "Ciroc Star," by Chester French featuring Diddy, will now feature Jadakiss, as well.
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