There's no way for me to say this without it being a surprise, but unfortunately, the time has come for me to step away from the site. I'm still a massive fan of Mr. Combs and a big fan of Bad Boy Records, but I have decided that I want to focus my time and efforts on other projects.
I launched Bad Boy Blog on March 14, 2006 - coming up on 7 and a half years ago - with specific goals. I wanted to create an outlet for fans to follow Bad Boy related news, good and bad, from a fan's perspective.
We have been different from many other online publications in the responsibility that I take for this platform and how seriously I take it. This wasn't a gossip site, but a publication dedicated to getting accurate information to Bad Boy fans. We also took a hard line against piracy, only sharing music provided by legitimate parties. There is no doubt that this forced us to grow at a slower pace, especially in a world where plenty of outlets post MP3s, get the traffic, cash the checks and ask questions later.
When I visited ESPN.com this morning, Diddy's face looked back at me. He's featured in a new Nike ad with NFL player Calvin Johnson, titled "Calvin & Johnson." In the clip, Diddy emerges as Johnson, the alter-ego of Calvin Johnson who can take care of the off the field, fame related aspects of his career so that the other half, known only as Calvin, can focus on football. Check out a screenshot of the ESPN spread below.